Inside Your Business - The business of gyms in the South African context

GUEST - Mannee De Wet, Managing Director and co-founder of Planet Fitness

We take a closer look at the business of gyms in South Africa, an industry that has had to constantly adapt to shifting consumer trends, health and wellness demands, and the pressures of a challenging economic climate. At the centre of this story is Planet Fitness, a brand that has grown from its very first club in Benoni back in 1995, to becoming a billion-rand business with a national footprint. For nearly three decades, it has shaped how South Africans experience fitness, building not just gyms, but a lifestyle around health and wellbeing.

Joining us to unpack this journey is Mannee De Wet, Co-Founder and Managing Director at Planet Fitness. We’ll reflect on how he and his business partner have built this empire, how gyms have evolved over the years, and importantly, how they generate revenue and remain competitive in today’s tough economic landscape.