GUEST - Mongezi Mtati, Senior Brand Strategist of Rogerwilco and Township CX Report Lead.
Township consumers are rewriting the rules of South Africa’s retail and cultural economy, according to the fifth annual Township Customer Experience (CX) Report 2025, released today by Rogerwilco in partnership with Field & Insights Africa and MoyaApp.
The report, based on insights from 1 600 residents across all nine provinces and an additional 3 820 MoyaApp users, highlights how township households adapt under pressure, influence mainstream culture, and demonstrate resilience in the face of economic challenges. With an estimated R900 billion in spending power, townships are not peripheral economies but central to shaping South Africa’s consumer landscape
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