GUEST - Charles Stuart, PwC Africa Entertainment & Media Leader
Africa’s entertainment and media sector is on a growth trajectory that’s outpacing global averages and the numbers tell the story. According to PwC’s Africa Entertainment & Media Outlook 2025–2029, Nigeria’s industry expanded by 11.2% in 2024, with Kenya growing 7.1% and South Africa 6.2%, driven by a wave of digital innovation, mobile-first consumption, and streaming platforms.
By 2029, digital advertising will dominate reaching 84% of total ad spend in Nigeria, 74% in South Africa, and 64% in Kenya. Gaming and esports are set to overtake traditional TV by 2028 in Nigeria, while OTT streaming continues to surge, with Kenya leading growth at 11.2% CAGR.
Guest – Raymond Ledwaba – founder of ITTHYNK Gaming and the AfriGames Consortium Africa’s gaming industry isn’t emerging, it’s exploding. In 2024 the market...
GUEST - Mongezi Mtati, Senior Brand Strategist of Rogerwilco and Township CX Report Lead. Township consumers are rewriting the rules of South Africa’s retail...
Guest – David Morobe, Executive General Manager for Impact Investing at Business Partners Limited. SME confidence is climbing in 2025, with more business owners...